Polestar has a new look with its Formula 2030 concept

Polestar revealed the Formula 2030 concept, created by head of design Philipp Römers, as a physical embodiment of the brand's core values of design, performance, and sustainability. The concept is a practical four-door sports car sized between the outgoing Polestar 2 sedan and the incoming Polestar 7 hatchback, measuring 184 inches long, 79.5 inches wide, and with a 109-inch wheelbase. Polestar declined to provide any mechanical details about the vehicle.

The exterior features a long hood, short overhangs, 22-inch center-lock wheels, and dual-blade headlights that preview the updated Polestar 2 due in 2027. A shark nose and deep front splitter create a central spine, while a single large windscreen wiper pays homage to motorsport. At the rear, Single Blade lights replace a connected light bar, the rear glass wraps around the side to open a shallow side-view window behind the C-pillar, and a fixed rear wing sits on lit mounts with a lower diffuser adding genuine downforce. A new "Nitrogen" exterior color in gloss, matte, and satin finishes debuts on the concept, while Swedish Gold accents appear on Brembo brake calipers, valve caps, interior detailing, and seat belts.

Inside, a 12.2-inch Center Screen Display pairs with a 20-inch curved "HyperDIM" Driver Information Monitor. Seats have air-inflatable bolsters that adjust with three drive modes—Performance, Normal, and Autonomous—moving the steering wheel, screens, and seats toward the driver in Performance mode. The center stack offers a configurable mix of physical and digital controls, and a steering yoke replaces the traditional wheel. Door interiors use a fully recyclable material contrasted by exposed structural parts like a seat frame made from low-emission galvanized steel.

The reveal comes as Polestar faces a U.S. sales ban starting in 2027 following a public battle with the U.S. Department of Commerce earlier this year. Road & Track noted the concept feels like a tease for American buyers who will miss out, while Engadget highlighted the ban in its coverage. Automotive News reported the concept previews new design for key EV launches as Polestar seeks a sales boost.