# Amazon CEO says shopping agents like Meta’s Muse ‘not great’

> **Open Intelligence Dossier** · First detected: 2026-10-30 09:00 UTC · Category: Business

## Executive Summary
Amazon CEO Andy Jassy dismisses external AI shopping agents like Meta's Muse as not great during an earnings call.

## Intelligence Brief
Recent business coverage documents a notable public dismissal of external artificial intelligence shopping agents by leadership at Amazon. According to reporting from outlets including Fortune and The Times of India, Amazon Chief Executive Officer Andy Jassy used an earnings call to deliver a critical assessment of rival AI tools, specifically referencing Meta's Muse as not great. The remarks center on the competitive landscape of automated digital assistants and how major technology firms position their respective consumer-facing commerce capabilities. While external AI agents enter the marketplace, Amazon leadership projects confidence regarding the company's internal positioning and the resilience of its commercial ecosystem. Additional reporting from The Wall Street Journal and Adweek emphasizes that Amazon is actively shrugging off outside shopping agents while touting its own proprietary technology. Coverage highlights that these external tools are currently not viewed by company executives as a threat to Amazon's lucrative advertising business.


Modern Retail adds concrete scale to the discussion, reporting that more than 400 million customers have utilized Alexa for Shopping over the preceding twelve-month period. MarketWatch further frames the discourse by examining what Amazon's specific strategy entails regarding its own deployment of artificial intelligence shopping agents within the broader retail market. The context surrounding these statements involves an intensifying race among big technology companies to capture consumer spending habits through generative artificial intelligence and conversational interfaces. Competitors are rolling out novel software designed to assist users with product discovery and purchasing decisions across platforms. By publicly downplaying the effectiveness of rival tools while simultaneously highlighting massive user adoption metrics for Alexa for Shopping, Amazon aims to reinforce its dominant market position. Coverage does not yet specify additional technical details regarding how competing agents might integrate with Amazon's marketplace storefronts in the future.


Observers and market analysts monitoring the business sector will continue tracking how consumer adoption evolves between proprietary assistants and independent software agents. As detailed across the six analyzed sources, the ongoing dialogue touches on key revenue streams including digital advertising and platform stickiness. Future coverage is expected to follow whether consumer preference solidifies around single-ecosystem tools or fragments across multiple third-party shopping agents as the technology matures. Specific metrics regarding how these competing agents impact quarterly retail sales and merchant adoption rates remain points of ongoing observation for financial journalists.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| WSJ | Amazon Shrugs Off Outside Shopping Agents—and Touts Its Own | [Source Link](https://news.google.com/rss/articles/CBMingFBVV95cUxOQms0VU5YSnQ2RllxdzhzajNTZFZWNXlFakRnUDZKX1l0MUtTai1LY1dNZ2dqLVdlRnlyQk0wNktKYV85b0lOOHc5UmNGZURCb3Uzb1BUVjZDQXhHMHNtZjlhb0VNdXJnaUFpNF92Z2M1WDR2STkxSDZwQXdySndybVZIcTNFbEt0RXI0TGZvWDRBSjRPbFEwdHRBMkNOQQ?oc=5) |
| ADWEEK | Amazon Says External AI Agents Aren't Hurting Its Ad Business | [Source Link](https://news.google.com/rss/articles/CBMimAFBVV95cUxNU2VOUklxV001ZTVTRUJMSnQxenFJYnJwaldpS0NtU04xeHFsVW4wamFoRXFvMFJEb2d4TWhTVW42VzdLeXJuZWhUdmttWC1Id2E2cmMyQl9qRTNsRG9IQnRzY0NPZ3ZvRjF4dnZmWTJzRUlWRFR5TTZoMUtJWTg0bGZLZHZ4b3hud3RIWE9ScGtNUThVQXBaWA?oc=5) |
| Modern Retail | Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months | [Source Link](https://news.google.com/rss/articles/CBMixgFBVV95cUxOQk9fTjY0ay0yOFN6LVFXSWNLTDFDU09uVWdfd0hqbDhWblFPTTVrWGNOTm5FZm9TSkJuT3owWE5NU3FFWFM4OFhqRFFzeGlvZTdqUF9DYTBkZHRRa1h1VEZaN0RGYVpFSmZQb2hqUF9laExyc0pNV282bG1qeHp4ejZnZTlGalFMZHZPRHdKMFVDU1AyeG04ZGtTUFNHMzVpR05ndXdYUF9tY0RyZmlNSEU0TXYzVlVRS0lfZHdDVHV6UFZuMlE?oc=5) |
| MarketWatch | What's Amazon's own shopping strategy for AI agents? | [Source Link](https://news.google.com/rss/articles/CBMi-wFBVV95cUxNTC1mVFJ6eEoxWXp1X2NvNlZ2S1JsOFVlbElMV0FCdU4tTnhnSkRrNkM2aFY1bUs4RGsyQWs3cXNEeHpOWFVqSXJJazZWUElIZGhVZnZscVJ6VkxCWnRScmY3LVhLTEJKLVF1dEVGb0YwXzZNRnBlTW1kWmwyS3BSQVk4UG82dzYybGFFVkNkcWhFYU5sTUg1UDNMV2hzMGt0cUh3UUk5STBhbUVTbEpUeDJMWm9lcVhwd2s4YXhiaWxPbDZCNG55bmNXNTZHaUUzUVVBQlhuaC1aZlZ1dlFocjB3QjVwYUdKSDVKeENkWFFhS2Z6bHRSSURiTQ?oc=5) |
| The Times of India | On earnings call, Amazon CEO Andy Jassy sends 'Not Great' message to Mark Zuckerberg for his ... | [Source Link](https://news.google.com/rss/articles/CBMigwJBVV95cUxOV05rcFJBWnlqVlZWaGc4UTZ5WS1LOWE5Nnk2MHhZaUFQUVQ0RWlfOFlFZGhWVEtadTZWWGhWYTlsamk5QzY5cGI0QmZXa3IxTGV2RTA5ZjRibEJwdDlPbjA3OWJhSnpfU1B0Snl2Wlg4dFpVdHJUNHFMbDJhTlFwaWs3YnhpUEVKa3VLNWtYWXoyMzJhRy1DTHZrRzg1cl9VVUJPYVRMOXpIa0d2OGNHZTVWd01TNnN2cjRkYXdSakpMUVNxdi1Ma1pBdGJCRHY2LUhOTlF6dFJNajRQX2pQRkp2dDdVdHkwVkNDV1BCYUl2WmF6MHRlUGQxMnl5RTVncVRn?oc=5) |
| Fortune | Amazon CEO says shopping agents like Meta’s Muse ‘not great’ | [Source Link](https://news.google.com/rss/articles/CBMikwFBVV95cUxQLTFORFVHY2I4aTBrZWVERkpsOTVEMVNqTEpWcUxvZWRKRWFmMGQ1TE51ZzZNTmN2aklNd0ladWs4RHVpdWl4YTE3eThRMHFTMk1RUTRnZV9qNWdBbGhaeG5EdXExY0FDZTVvZ2Z6RHlORzlRWDlUSTBXMy04eGQ3Qmc1aW1WaWlacVZOVFo5dGpGbUk?oc=5) |

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*Canonical Source: https://pulse.byoaiapps.com/trend/2026-10-30/amazon-ceo-says-shopping-agents-like-meta-s-muse-not-great*