# Instagram takes on YouTube with new 90-minute horizontal video format

> **Open Intelligence Dossier** · First detected: 2026-10-27 11:00 UTC · Category: Technology

## Executive Summary
Instagram tests a major shift toward long-form horizontal video formats, directly challenging competitor YouTube.

## Intelligence Brief
Recent technology coverage from multiple outlets details a significant format expansion currently underway at Instagram. This strategic shift introduces horizontal video capabilities to a platform traditionally known for short-form content and vertical framing. Outlets note that the ongoing tests involve long-form content deployment across both mobile and television environments, marking a departure from previous display norms.


Publications emphasize the direct competitive nature of this move against established video giant YouTube. Contextual analysis across the coverage points to this change as a major strategic pivot for the social media platform. By enabling horizontal content that spans up to ninety minutes, the platform broadens its scope beyond brief clips to accommodate extended viewing habits similar to traditional streaming or video sharing services.


Coverage does not yet specify a definitive public rollout date for all users or provide detailed metrics regarding the initial test phase, leaving the broader operational impact subject to further updates from the company. Observers and users monitoring the trend will need to watch for future announcements regarding feature availability and user reception. Subsequent reporting will likely clarify whether these ninety-minute horizontal video tests expand into a permanent platform feature or remain limited to the current testing scope.

## Multi-Source Evidence Table
| Source Outlet | Headline | Verification URL |
|---|---|---|
| TechRepublic | Instagram Tests 90-Minute Videos With Features | [Source Link](https://news.google.com/rss/articles/CBMikwFBVV95cUxOaE1tX0lvcGNFMlNnVjFEZlpMR2tTVmVtd1NuNlNFeW1OY2MxclB2bzZ2UjdaYzBzQWNoeWJJY1lITE9JRGFod2xzWjUzb2Z6Tl9mX0hBdV82Sk56YXVaaTlKRFhDMTBYbmgyT0g3M2NDd24xSG9lTzZXR0tsczlNUmFWaHRickk0dDh4enFNSlNnZ0k?oc=5) |
| AOL.com | Instagram now testing videos up to 90 minutes long in major shift | [Source Link](https://news.google.com/rss/articles/CBMigAFBVV95cUxNWHppakhrODNvQmZraE4ydlZpblhqcVBYcGVJTFNqN3JpLXFDSGk3dXZLLUJ1a185ZWVpbmoyWGFuZTJENjdZYlRDdW9EQ1hXdF9SLXdlOTVqck5kdjEyUkNqb011RFBVaG4zclJDSTVUQ0ZlSDUtdmlvbjdJb3RDXw?oc=5) |
| ExtremeTech | Instagram Wants to Steal YouTube’s Playbook | [Source Link](https://news.google.com/rss/articles/CBMihgFBVV95cUxNTkFRMEFWUHV3RG01R2xPZ2cyUk8wWVJkN25WbU5vOS1fT3FFYzhMR2dkN0g5MDk4NldLZUNELUZRaWlnc19WZVBzR1JYWDd0dFY2NGtfSjh2Y1VhcXQzSUR3TFhLY09oenltY0VZNVpoV3pyZlZ4eWlnU3R5RDduOXRsMmZfdw?oc=5) |
| Phandroid | Instagram is going after YouTube with 90-minute videos | [Source Link](https://news.google.com/rss/articles/CBMikgFBVV95cUxPdlF5QWlBY3IzSm9sWVdiTXJ2UFRfZDZuaklES1dpV21aRXhmcW5hZmdWdTdQU3dSMWNuSl9JVk5sdkxpblZxWFAxbDM3TThBSC1FcHZCamxFSFo0YVU1OW0xX3h3ZGZiWGNuTENzRUtCX0J2dy1aRlVkWHVzd01MbkZpRjlYb1FFckpOVUpOZTRIZ9IBlwFBVV95cUxQU0Y5WjJJaFV6b0NTV1pQWEZxOXhyMXVuV3UyUEVhMnAwLTNHeDJtWjFQcGFRbkI4YXo3ZXJNN0VFaGp6TmM4VHQxUHdRNHRaSVp6cmdCY0hMRElWaU11Z19uR01tYmpFUTB6VGJFSjRzS3JBZm8xYnJvVEI1RVJpZVVPMmpBMklNcTNFZks3U3dkblIwMzQ0?oc=5) |
| MediaPost | Instagram Goes Horizontal: Tests Long-Form Content On Mobile, TV 10/27/2026 | [Source Link](https://news.google.com/rss/articles/CBMirAFBVV95cUxQbXZSby16WnFSeDZNM1lBY2xkbG9mVjN3bHBLZjJnWUtIRlRFVGR2NGZVNkZlM2hYejJ1cUZmaUEySTVCclhScGwtME5qU3lDUEhoTnFKblFEN0R6WTlOZUxKNTYtcW9TZUpuNFB6YVgyd2lNZlJmVXhxWmNpYnk4NXJ4V05LX3FGbE92NTMydmM3Z3M1U2U4NFBSODZTUkhIdFVVcEdreVlzVTk2?oc=5) |
| Net Influencer | Instagram Tests 90-Minute Videos As It Moves Into YouTube’s Territory | [Source Link](https://news.google.com/rss/articles/CBMioAFBVV95cUxQSDJzZm5QLTF1YjVrbWpvSS1TWnlWRUZKdU4wTjdtaUtiVU4yRFZOaVI0Yms2Tm5RX1A3cWFxRi13eVJCVTUzZ0lDQ1hoWEZrRDFtSTFocWp0OEt2X1ozNVFscGNUTF9HUVg1TGhBZ3NyTUExQ09sSHRUSHA1NHhwLThYcUU1REFwelg1OHU5RmZGY29YX3JZa3Q5QlhiWXhC?oc=5) |
| Republic World | Can Instagram Reels Now Lead You To 90-Minute Videos? Here’s What’s Changing | [Source Link](https://news.google.com/rss/articles/CBMixAFBVV95cUxNS2J2MGsyaEhlVFl2MUtSczNfSTFtbEwyY3BkNDk5SDIxcnlPcUxYeHRqR2dLVll6VU5lZzctU2dndllmU2RTWlRMMmo1bkM2SkFITUgtWnN3dWlScGFnYjV3c2VXbWF3eG8yeGFSaVNIV0R2SGlRX3dnRzg2ZUFnYzN6dGZKWVZndWRNTWRQWm1RSXNIaEtkaEkya21ZaFNjbzdMNzFiamxUMXlyMTNtdW0wVTh3ZmxjYldTT0F5dUo4SER50gHKAUFVX3lxTE9hLXpDUEk3cTQ0VGt3QUp6bDFSY1V2NTBzRTgtWGdMd1oyZGh0RHJodGZPWTMyajBqZW9yNnZZdHhVYnJjVnFJbWN2Q0lmbldpcDRRNV9TeGpUaGdPQzkxelU4STBvU2k1SFoxNGZkblpxSXpZS0dFTUMtVmV1bFFLSjBoUno3Q2h6OUExd3d) |
| 9to5Mac | Instagram takes on YouTube with new 90-minute horizontal video format | [Source Link](https://news.google.com/rss/articles/CBMiowFBVV95cUxPOU9rRkVMNHBJS1RVZ3ROaklDT0tvemFsdTNmUWE2RjlCazdEaHlzLVkxOHNkOTE0cW9tR3JHUk56VjFJb1h2d1VGN2RHX0NnTHVwNkVrbTRjS2dpalVkUjN0WXBOMzJ4Y01KU1BaanRqR1RWOHF3aFBpbXpqUnlWeXI5cjQ2VGpYdjVyOG0zaUhuZEdaczJyN1hnR0hac25SaWFB?oc=5) |

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*Canonical Source: https://pulse.byoaiapps.com/trend/2026-10-27/instagram-takes-on-youtube-with-new-90-minute-horizontal-video-format*