ChatGPT can now virtually try on clothes for you

OpenAI has officially expanded its capabilities into the e-commerce sector by introducing a virtual try-on feature within ChatGPT. This new functionality allows users to virtually see themselves wearing various items of apparel, specifically jackets and dresses, as well as other accessories before making a purchase. According to reports from inshorts.com, the technical foundation of this feature is the ChatGPT Images 2.5 model. Users can now interact with a dedicated 'Try On' button to visualize how clothing fits their own image. Additionally, the system includes a 'Favorites' library to assist shoppers in organizing their selections as part of a broader push by OpenAI into the shopping space. Wide-ranging coverage from outlets including TechCrunch, The Verge, and Engadget emphasizes that ChatGPT is essentially creating a virtual changing room.

Business Insider has already begun stress testing the wardrobe capabilities to see if the tool can truly replace physical fitting rooms. MIXED Reality News and Tech My Money highlight a specific functional detail: the system saves the user's photo for future use, which has prompted discussions regarding what users should know before uploading their selfies. Other outlets, such as Retail Times and pymnts.com, frame this as a significant move by OpenAI to integrate more deeply into the consumer shopping experience. Contextually, this move is being viewed as a direct challenge to existing market leaders in AI-driven shopping. The Times of India explicitly states that OpenAI is taking on Google with this launch, while Android Authority notes that ChatGPT has borrowed one of the most effective tools currently found in Google Shopping. By adding the ability to virtually try on apparel and accessories, OpenAI is moving beyond a conversational interface and into a functional utility for retail.

This shift indicates a strategic pivot toward e-commerce integration, aiming to reduce the friction of online shopping by simulating the physical experience of a fitting room. Future developments to monitor include how users interact with the newly implemented 'Favorites' library and the overall adoption of the ChatGPT Images 2.5 model for retail applications. Coverage from Search Engine Roundtable and Performance Marketing World suggests that this is part of a wider push into shopping, meaning further e-commerce tools may follow. Observers will likely track whether the data retention of user photos, as noted by MIXED Reality News, becomes a focal point for user privacy discussions. The effectiveness of the virtual fitting room compared to traditional methods will remain a key point of analysis as more users test the feature.