Apple reportedly orders 10M foldable iPhone Ultra models, which could sell for around $2500

Apple is reportedly moving forward with the production of a foldable device referred to as the iPhone Ultra. According to reports detailed by MacRumors, the company is ramping up the production of this new model to a volume of 10 million units. The rollout of this hardware marks a shift in Apple's product strategy regarding screen form factors. Coverage of this development has been highlighted by several technology-focused outlets, including MacRumors and Digital Trends, which emphasize the production volume and the high cost of the hardware. Meanwhile, 9to5Mac reports that the introduction of the iPhone Fold is expected to fuel a rebound in foldable phone panel shipments.

This indicates that Apple's entry into the market is seen as a primary driver for the broader supply chain of foldable displays. The reporting across these outlets focuses on the intersection of high-end pricing and large-scale manufacturing targets. Contextually, the emergence of the iPhone Fold places Apple in direct competition with existing foldable hardware. ThinBorne has already begun comparing the potential Apple device against the Galaxy Z Fold 8 Wide, questioning which model consumers would prefer. This comparison highlights the established presence of Samsung in the foldable space and suggests that Apple's entry is being viewed as a challenge to the current market leader.

The focus on the "Ultra" branding suggests Apple may be positioning this as a premium tier above its standard smartphone offerings. Further details regarding the specific design of the iPhone Fold and its final retail pricing remain to be officially confirmed by Apple. Observers will also be watching the foldable phone panel shipment data to see if the rebound predicted by 9to5Mac materializes as production scales. The competitive landscape between the iPhone Fold and the Galaxy Z Fold 8 Wide will likely define the next phase of high-end mobile device adoption.