M&M's maker scrapping two iconic colors amid push to remove artificial dyes, reports say
Mars is removing two iconic colors from the M&M's lineup to facilitate a transition toward synthetic dye-free candy production.
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The brief
Mars has announced plans to discontinue two colors of M&M's as the company shifts its manufacturing process to exclude artificial dyes. The change is scheduled to coincide with a new product launch arriving in August.
Coverage from outlets including Fox Business, Yahoo Finance, and Ynetnews highlights that the blue and brown candies will be excluded from the updated lineup. Reporting indicates that the company is investing millions of dollars into the reformulation of the product to meet these new standards.
Future updates will track the August product launch and the consumer response to the updated M&M's variety. Coverage does not yet specify which replacement colors, if any, will be introduced to the candy mix.
Synthesized by PULSE from the headlines below under a strict no-invention contract. Updated 143d ago.
Quick answers
Which colors are being removed from the M&M's lineup?
According to reporting from Ynetnews, the blue and brown candies are being removed.
When will the dye-free M&M's be available?
Fox Business reports that the launch for the new dye-free candies is set for August.
Why is the company changing the colors?
The change is part of a broader shift to remove synthetic and artificial dyes from the product, a process involving a multi-million dollar investment by Mars.
Coverage (8)
- Iconic candy is getting rid of 2 colors in the MAHA era Syracuse.com · 146d ago
- M&Ms removing two colors from lineup as part of switch to dye-free candy MLive.com · 146d ago
- Mars Is Spending Millions to Make M&M’s Without Synthetic Dyes. These Two Colors Didn’t Make the Cut. Yahoo Finance · 146d ago
- M&M's set August launch for dye-free candies, with 2 colors absent Fox Business · 147d ago
- M&M’s without artificial dyes are coming soon, but two iconic colors will be left out KTLA · 147d ago
- M&M’s maker says goodbye to blue and brown candies: ‘You’re messing with an 85-year-old icon’ Ynetnews · 147d ago
- M&M's maker scrapping two iconic colors amid push to remove artificial dyes, reports say kare11.com · 147d ago
- M&M's maker scrapping two iconic colors amid push to remove artificial dyes, reports say KING5.com · 147d ago
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