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Business
Toyota Sees a U.S. Future for Tiny Trucks With a Devoted Following
Toyota plans to introduce Japanese-style micro trucks to the U.S. market, targeting a niche with devoted enthusiasts.
U.s. Auto Market
3 trends tracked about this subject — the full history, oldest to newest below.
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Business
Scion Is Back, and It’s Bringing a Right-Hand Drive 3-Cylinder Kei Truck to the U.S. Market
Toyota is reviving Scion with a right-hand-drive kei pickup for the U.S., pairing a new niche brand with a Princeton assembly plan.
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Business
🔮 fades
A 'perfect storm' points to a much smaller U.S. auto market by 2040
A combination of rising costs and shifting consumer demand suggests a contraction of the U.S. auto market by 2040.