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Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
Toyota is reviving Scion with a 25-mph kei truck built in America, bringing a small-truck format favored by Donald Trump to the US market.
Toyota
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Trump wanted little Kei trucks for America, Toyota makes it happen
Toyota announces plans to introduce Japanese kei trucks to the U.S. market following reported interest from President-elect Trump.
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Toyota brings Japan’s tiny trucks that Trump loves to America
Toyota's tiny kei trucks are coming to the US
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Toyota Plans to Sell a Kei Pickup Truck in the U.S.
2 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Toyota Revives Scion Brand With US-Legal Kei Truck, and There’s More Where That Came From
Toyota resurrects its defunct Scion brand to sell a US-legal kei truck, signaling a broader return of the youth-focused marque.
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Toyota Sees a U.S. Future for Tiny Trucks With a Devoted Following
Toyota plans to introduce Japanese-style micro trucks to the U.S. market, targeting a niche with devoted enthusiasts.
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Scion Is Back, and It’s Bringing a Right-Hand Drive 3-Cylinder Kei Truck to the U.S. Market
Toyota is reviving Scion with a right-hand-drive kei pickup for the U.S., pairing a new niche brand with a Princeton assembly plan.
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Toyota’s Scion Brand Returns With Japan’s Forbidden-Fruit Minitrucks
Toyota resurrects its Scion brand to import Japan-only kei trucks to the U.S., with Indiana production starting in 2027.
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2027 Toyota Tundra, Sequoia Trailhunter Packages Now Have Pricing
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Toyota updates the 2027 RAV4 PHEV with an NACS port and up to 52 miles of EV range
Toyota has updated its 2027 RAV4 lineup with higher prices, increased ride height for Woodland trims, and an NACS port for PHEV models.
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High Gas Prices Boost Sales for Hybrid Giant Toyota, Sending Stock Soaring
Toyota has raised its profit projection for the year as sales hold up, according to reporting from ABC News.
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Toyota returns to profit growth on strong US demand for hybrids
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Toyota reveals five new lifted Woodland concepts, including the bZ electric SUV
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Waymo picks Toyota bZ4X as its next robotaxi, starting in Japan in 2027
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Technology
Toyota Is Testing Its New Inline-Four Engine In The GR86
Toyota is actively testing a new inline-four engine inside a GR86 test mule while simultaneously fueling speculation with new sports car prototypes.
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Business
A New Toyota RAV4 Plug-In Hybrid Is Coming Out (But US Drivers Won't Be Happy)
Toyota is launching a new 2026 RAV4 Plug-In Hybrid, though reports suggest US drivers may be dissatisfied with the rollout.
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Toyota takes on Tesla and China in humanoid robot race
Toyota is accelerating its entry into the humanoid robot race, investing billions to challenge Tesla and China in vehicle manufacturing automation.
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Business
The Toyota RAV4 Is Losing Its Top Spot As America's Favorite SUV
Supply constraints and production cuts are threatening the Toyota RAV4's long-standing position as the most popular SUV in the United States.
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Business
Toyota recalls over 105,000 vehicles. See the affected model
Toyota initiates a major vehicle recall affecting over 105,000 units in the United States due to an identified fire risk.
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Business
How Toyota’s Top-Selling SUV Suddenly Became So Hard to Find
6 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Sports
Tyler Reddick wins Phoenix NASCAR Cup thriller as Kyle Larson crashes
Tyler Reddick claims a thrilling NASCAR Cup victory at Phoenix as Kyle Larson crashes and loses his points lead.
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Sports
Jaubert Scores Maiden Pole for Genesis at Barcelona
Genesis achieves its first-ever WEC pole position at Barcelona as Jaubert delivers a landmark qualifying performance.
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Business
Room with a View: Toyota Grand Highlander Adds Woodland Edition for 2027
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General Motor Q3 sales drop 5.5%, while Toyota buoyed by EVs, hybrids
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Sports
Fuji Friday Notebook
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Toyota Dealers Have A 'Really Unusual' Problem With The Hybrid RAV4
Toyota dealers are facing an unusual challenge with the hybrid RAV4 as delivery delays create a competitive opening for the Honda CR-V.
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Toyota's hybrid RAV4 is in demand as dealers wait for more supply
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Toyota’s Updated 2027 Land Cruiser 300 Drops Gas V6 For Its Most Powerful Setup Yet
6 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Business
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Toyota's most affordable EV is a great car with some bad helicopter parent-y quirks
Toyota's most affordable electric vehicle, the 2027 bZ, enters the market with praised performance but criticized restrictive software features.
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2027 Toyota Tundra And Sequoia Look Almost The Same, But They're Still Incredible Off-Roaders
7 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Toyota recalls more than half a million vehicles. See affected models
2 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Hiroshi Okuda, who led Toyota’s climb as a global automaker, dies at 93
Hiroshi Okuda, the former Toyota chief and pioneer of the Prius who shaped the automaker's global footprint, dies at 93.
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Toyota recalls 655K Camrys over display error that may deactivate turn signals and other indicators
Toyota is recalling hundreds of thousands of Camry vehicles due to a critical digital display error that may deactivate turn signals and other indicators.
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Technology
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A cybersecurity researcher covered a Toyota in an AI-generated pattern to confuse Flock cameras
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World
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How Japan Minimized Deaths from a Major Earthquake
Japan's systemic readiness is under scrutiny following a major earthquake in Kumamoto that prompted massive relief efforts and government funding.
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World
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Japan orders evacuations as Typhoon Dolphin approaches, cancels 500 flights
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World
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Hope dwindles for rescue in southwestern Japan quake as death toll climbs to 25
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Business
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Toyota's 2027 TRD Pro Colors Are Honeycomb And Hot Honey, In Case You Wish You Could Drive A Sweet Tonka Truck
Toyota reveals bold new yellow paint options named Honeycomb and Hot Honey for its 2027 TRD Pro vehicle lineup.
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Toyota’s New MR2 May Have Just Been Caught Testing For The First Time
Recent automotive reporting indicates a secret Toyota mid-engine sports car prototype has been caught testing on track.
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Business
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After a year of tariffs, automakers are still resistant to moving production to the US
Automakers resist U.S. production shifts despite tariffs, even as Toyota moves Tacoma manufacturing to Texas.
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Toyota is spending $3.6B to undo a move from 5 years ago
2 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Trump takes credit for Toyota moving some truck production from Mexico to Texas: 'That's what tariffs do'
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Business
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Toyota to invest $3.6 billion to move Tacoma pickup truck production from Mexico to Texas
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Technology
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2027 Toyota GR GT3 Testing At Nürburgring
Toyota’s GR GT3 race car is undergoing track testing at the Nürburgring as the automaker prepares for upcoming public debuts.
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Ford CEO wants level playing field with Toyota, GM imports as USMCA trade talks reopen
Ford CEO Jim Farley is advocating for stricter USMCA trade rules to penalize domestic competitors who rely heavily on vehicle imports.
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Toyota sales fall for fourth month in May as declines in China, US and Middle East weigh
11 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Sports
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Sonoma Toyota / Save Mart 350 Fantasy NASCAR Confidence Rankings / Post Practice Predictions
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Toyota gains on General Motors in new U.S. sales forecast: 'GM may be looking over their shoulder'
Toyota edges toward GM in U.S. sales forecast as hybrid demand spikes
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Suit: Toyota Charity Tried to Turn EV Plan Into Profit
4 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Sports
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Le Mans 24h: Toyota beats BMW, Cadillac for first win in four years
Toyota reclaims Le Mans glory after four years, ending Ferrari’s dominance in a race reshaped by drama and penalties