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Entertainment
Maybe It Shouldn’t Have Changed the Slogan
Maybelline retires its 35-year "Maybe she's born with it" slogan for a new inclusive tagline fronted by Miley Cyrus, sparking immediate fan backlash.
Tagline Change
2 trends tracked about this subject — the full history, oldest to newest below.
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Entertainment
Maybelline Redefines ‘Maybe’ in a Refresh of Its Classic Catchphrase
Maybelline New York rewrites its 35-year-old tagline, dropping the word "she" from "Maybe she's born with it" in a refresh aimed at Gen Z audiences.