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Business
Jaguar's controversial rebrand finally makes sense with the unveiling of the bold Type 01
Jaguar unveils the ambitious Type 01 electric vehicle following a controversial rebrand and public backlash.
Rebranding
9 trends tracked about this subject — the full history, oldest to newest below.
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Entertainment
Warner Bros and Paramount's Skydance rebrand isn't going down well
Warner Bros and Paramount's Skydance rebrand faces negative public reception according to recent entertainment coverage.
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Business
No more Nordisk as Novo goes it alone amid rebranding push
10 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Business
Novo Nordisk rebrands to 'Novo,' unveils corporate changes as it fights for obesity market share
5 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.
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Entertainment
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Eurail, the Longtime Savior of Shoestring Backpackers, Ditches Its Name
Eurail is retiring its historic name to establish Interrail as its global brand identity, ending a 60-year naming convention for international travelers.
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Entertainment
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Miley Cyrus drops last name ahead of new music release
Miley Cyrus drops her surname, unveils a new album and Hollywood Bowl dates, sparking family reactions and fan buzz.
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Technology
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The new CD Projekt Red logo just sparked the weirdest backlash graphic design has ever seen
CD Projekt Red's brand refresh has triggered unexpected cultural debates and a significant backlash within the graphic design community.
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Business
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As Cox becomes Spectrum, what can customers expect on pricing, packaging & more?
Cox’s rebrand to Spectrum sparks consumer questions on pricing while the network stays unchanged
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Business
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Step aside, lemon lime. 7UP rebranding with lime-led flavor
5 news sources are covering this Business story right now — PULSE is tracking how fast it spreads.