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Instagram takes on YouTube with new 90-minute horizontal video format
Instagram tests a major shift toward long-form horizontal video formats, directly challenging competitor YouTube.
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Instagram tests a major shift toward long-form horizontal video formats, directly challenging competitor YouTube.
Instagram expands into long-form content by testing 90-minute videos in the United States, challenging traditional streaming services.
Instagram is testing 90-minute video capabilities for TV screens, though it lacks the ad-revenue sharing model used by YouTube.
Instagram is testing long-form, widescreen video content to directly compete with the market positions of YouTube and TikTok.