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Entertainment
Maybe It Shouldn’t Have Changed the Slogan
Maybelline retires its 35-year "Maybe she's born with it" slogan for a new inclusive tagline fronted by Miley Cyrus, sparking immediate fan backlash.
L'oréal
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Entertainment
Maybe it’s a new tagline. Maybe it’s more punctuation. Maybelline’s 35-year-old slogan has an update
Maybelline New York drops the word "she" from its 35-year-old slogan, marking the first change to the iconic tagline in over three decades.
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Entertainment
Maybelline Redefines ‘Maybe’ in a Refresh of Its Classic Catchphrase
Maybelline New York rewrites its 35-year-old tagline, dropping the word "she" from "Maybe she's born with it" in a refresh aimed at Gen Z audiences.
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Business
🔮 fades
Arizona accuses L'Oreal of concealing cancer risks linked to hair relaxers
Arizona's attorney general targets cosmetics giant L'Oréal in a consumer fraud lawsuit concerning hair relaxer safety.